Mary Fifield
President

 Connie Kastelnik
Principal

 Christine Black
Principal, Washington

 Joanna Peters
Principal, New York

 John Goodman
Senior Associate, New York

 Carol Edgar
Senior Associate, San Francisco

 David Rosen
Senior Associate

 Janet Bailey
Senior Associate, Marketing

 Phyllis D. Giller
Senior Associate, Public Relations

 Alexandra Zaroulis
Director, Media Relations

 Dorie Clark
Associate Director, Media Relations

 Arnie Reisman
Senior Associate, Production

 Sue Rothberg
Senior Associate, New Media

 Chris Anderson
Senior Associate, Survey Research

 Joanne Scheuble
Senior Associate, Research

 Diane Boudreau
Senior Associate, Graphic Design

 Sarah Putnam
Senior Associate, Photojournalism

 Donna Huron, CFRE
Senior Associate, Capital Development

 Catherine Clark
Senior Associate, Major Gifts, Annual Funds, and Special Events

 Aileen Gorman
Senior Associate, Investor Relations

 Joyce DiBona
Senior Associate, Advertising

 James Seibel
Accounts Manager

 

 
 

Joanne Scheuble is a marketing consultant specializing in strategic marketing and qualitative marketing research since 1995. Ms Scheuble was trained as a qualitative marketing researcher and a focus group moderator at Riva Market Research Institute in Bethesda, MD. She regularly conducts focus groups and in-depth interviews for clients developing the questions, overseeing the recruitment of respondents, moderating the focus groups, and writing the reports.

She has an undergraduate degree in English and journalism from the University of Dayton and a M.Ed. in counseling/psychology from Northeastern University. She was Marketing Director of Boston Ballet for 14 years.

Ms. Scheuble specializes in the non-profit sector including educational, cultural and healthcare institutions.

 


Strategic Consulting

On target. On message.

  6 Beaufort Road, Suite 5  ● Boston, MA 02130 ● (617) 522-3460 ●  info@fifieldstrategies.com